Maxim Aginsky / webtalkto.com

The “tree” growing from the soil is the main idea of theme Concept.

The main plan on which site navigation locates (navigation is extremely important for a site, it is possible to compare it to necessity of roots for a tree) is stretched in width on all screen, from left to right. For simplicity we will consider that this plan is monochrome. And so, this plan is a basis or the soil from where bud growths or a tree or graphic structure – visual identifiers of the business concept of the client.

The idea allows connecting the personal concept of the customer to design for a site, thereby as much as possible coming closer to organic and giving maximum – thanks to organic compound – effect. In modern world, the word and concept – organic is almost a miracle, thereby using our idea we are lifting the value of such site to great heights.

Turning any business conception of the client into a set of simple, generally monochrome forms and placing this graphics on the main plan of the same color, we will receive something similar to a tree growing from the soil.

The beauty of this idea is guarantee of strong emotional impression from viewing the site.

Universality of this idea: Tree-Soil, led me to the name Concept.

Business with stable growing in favorable soil, this is the positive beginning which always so lack to us and which all of us continuously looking for in this life.

January 2013